visual marketing, utilising images and/or video

Powerful Portfolio Books

When you think about photo albums, all sorts of variations may come to mind, perhaps featuring weddings, personal photo shoots or family holidays, to name a few. But how about showcasing your company or your work projects in a powerful way? This is one of the specialist applications that we apply to portfolio books, ranging from high-end, leather-bound options with individual presentation boxes, to more affordable, quality versions, all of which can uniquely highlight who you are and what you do.

One of our esteemed clients, the Barrow Group, have capitalized on this opportunity to showcase their exceptional construction work, such as for their iconic Metropolis on Park building in Sandton, Johannesburg. Above is a sneak peek at the beautiful top-of-the-range photo book that we designed and delivered for them, along with 10 mid-range versions, all finished to exacting standards. As an example, these can offer the means to share an exquisite summary of the building in its reception area, as well as provide personal gifts for key stakeholders. Here is another pic, showing the personalized front cover with the Metropolis on Park logo.

We captured photos and footage from the start of the development, when blasting began, right through significant milestones to completion of this 13 story masterpiece, which is topped by penthouses. Photographing the fabulous launch party enhanced our scope of content with warm, engaging images of people enjoying themselves in and around the building, reflecting the exclusive luxury lifestyle that it offers. We created a similar series of unique portfolio books for Barrow’s phenomenal Katherine & West building in Sandton, which was voted the Coolest Building in Jozi. That featured some of the select installations of business tenants, in addition to captivating penthouse spreads. For both projects, we included breath-taking aerial perspectives using drone technology.

For years, we have used a similar A3 sized, leather-bound portfolio book to support the marketing of our company, Outdoor Video & Photographic. It features a double page spread for each of the primary genres of photography that we offer, including wildlife. This has served us brilliantly at countless introductory meetings, giving prospective clients an immediate idea of the quality and style of our work, and establishing common ground with those who share our passion for wildlife. If you fancy raising your marketing game with a powerful portfolio book, then feel free to contact us to discuss your options. We’d love to connect with you.

In the meantime, to find out more about the exceptional residential apartments available for sale and to rent at ‘Sandton’s Most Beautiful Address‘, please visit the Metropolis on Park website . . . and prepare to be enchanted!

Aerial Photograph of Construction in Progress

Time Lapse – It’s Just A Mystery

Time lapse photography is a genre of video work that uses still images shot at pre-determined intervals to create the illusion of a high speed ‘time warp’ for the viewer. It’s a popular method for creating another perspective on the progress or timeline of a project, event or natural scenario. Imagine shooting the night sky by depicting the stars and satellites appearing to scribe perfect arcs in the sky as the earth rotates, or creating a video to illustrate the progress of a skyscraper, where the building appears to go from its foundations to completion in just 90 seconds, with tiny people scurrying around at warp speed like ants building a nest!

We at OV&P have created a variety of time lapse sequences ranging from the erection of a record 13,000+ sq.m of Nomadik tents that seemed to pop up from nowhere in preparation for the epic annual 702 Walk the Talk event at Marks Park in Johannesburg, to a 19 month time lapse project of a 15 story building being constructed in the Sandton CBD – changing the suburban landscape forever to match the frenetic business transactions also happening at warp speed in the prime office space of the financial capital of Africa.

The variety of applications for time lapse video is unlimited, but we prefer to focus primarily on specific industries in order to specialize and serve our clients best by developing techniques and processes that give them the edge in their marketing. We often combine different elements of video into a project because we find that the more interesting we can make it, the more engaged the audience is, and the more success our clients enjoy. Below is a sample of the collaboration between Action Gear and OV&P in creating lasting relationships with developers like FWJK, whose 3 month progress on their Illovo construction project is depicted in the video:

Using a property construction project as a time lapse example, we utilize traditional ground based video to capture the close-up and panning shots required to emphasize the quality and attention to detail that’s so important to investors who demand the best bang for buck. We then add exciting high level aerial footage shot from our hi-tech drones. As a SACAA registered and qualified pilot, I use different techniques to fly through, circle upwards and away from the site and to get really creative shots not possible before the advent of drones. During all of this, there are strategically placed time lapse rigs quietly doing their jobs, perfectly positioned to capture the required compositions in order to illustrate the magical way that the building grows from day to day.

We highlight important stages of construction by using shorter intervals between shots to feature more detail for viewers, and then contrast this with the warp speed illusion which is so dramatic. We feel that using multiple disciplines to convey the story creates the most compelling end result, ultimately ensuring that we exceed our clients expectations and maintain a competitive edge in the market place by utilising the best gear, the best people and the best techniques available to ‘get the shot’. When we at OV&P call it a ‘wrap’, we go home and sleep well knowing that we went the extra mile to secure a win-win for all concerned.

2016 SA Best Photographic Blog

We Did It Again, Thank You

WOOHOO! So happy to share that our website is the 2016 SA Best Photographic Blog Runner Up! THANK YOU to each and every person who voted for us, as well as the organisers and judges of the SA Blog Awards. High Five also to Bernard and his team at Up Next Digital for our recent site revamp, and our OV&P team members who contributed to our blog during the course of last year.

SPECIAL THANKS also to all of our valued clients, some of whose projects feature in our articles, as well as our associates, suppliers, friends, family . . . and of course YOU, our blog readers, for collectively inspiring our articles here! These also provide the content for our e-newsletters that go out to our extended network, which is something for you to consider if you’re not already doing it.

This is an effective way for us to keep everyone in the loop about what’s happening at Outdoor Video & Photographic, while also providing insight and inspiration relating to photography and videography, including tips on how you can harness these mediums to promote your company or career. Please contact us if you have questions or suggestions for topics you’d like us to cover. Thank you!

In the meantime, sincere CONGRATS to the Orms Photographic Blog Orms Connect for winning our category in the SA Blog Awards, and to all the other winners and runners-up in their respective categories.  It’s an honour to be Runner Up again to Orms – “The Best Online Camera Store in South Africa”, which also incorporates a print room and framing, photo art, photo tours, photographers directory and a school of photography in Cape Town. We appreciate the way that they raise the bar for all of us in the contest.

Here’s to South African (and world-wide) blogging . . . may it continue to thrive in 2017!