Of course there are many important ways to go about promoting your brand, and there’s no doubt that photography and videography rank right up there among the most effective. Above is a pic shot in our Studio of some OV&P caps that we’ve had created for our company, with a view to enhancing our own brand and making it more visible, particularly at events that count for us.
One such opportunity took place last month in the form of our national 2015 Safari Guide of The Year competition. Follow that link for feedback on the phenomenal week of finals that took place at the Kruger National Park. The superb hosts, Africa Direct Tour and Travel Operators, successfully illustrated how powerful branding can be, by presenting top quality branded gear to all of the participants.
As you’ll see when we soon share the action-packed video from the competition, their brand is show-cased throughout the week, sported by everyone from the exceptional contestants and expert judges to special guests and other participants – us included, when we weren’t wearing our own 🙂 As they demonstrated, quality is key to achieving outstanding results for your brand. The same is definitely true for product photography as well as promotional videography that shares your philosophy and offerings.
In this spirit, I decided to shoot our caps on black glass in our studio, to add some style and drama by incorporating their reflections. This also created an interesting effect in the photo below, which highlights our OV&P branded memory sticks. Being in the business of delivering photos and videos on memory sticks to our clients, we use these all the time to simply and professionally add that personal touch to our products and services.
If you have any questions about how to optimise exposure for your brand via world-class photography and videography, please don’t hesitate to contact us. We’d love to discuss your options and how we can help. In the meantime, all the best in getting your great name out there to your ideal clients!