If you enjoy the demands of fast paced action, thinking on your feet and shooting to tight deadlines, event videography can certainly deliver. It requires special attention to detail in relation to sound in particular, as well as a variety of lighting scenarios. Our cameras worked hard last week at the phenomenal Africa Health Exhibition and Congress, where we had assistance along the way, including some from lovely Suzette, pictured above, who is a final year student at Open Window Institute of Design, Film, Interactive & Visual Arts.
We were privileged to shoot Africa Health for the second time and thoroughly enjoyed reuniting with the expert team from Informa Life Sciences Exhibitions who do such a superb job of hosting this world-class event. This year it was held at Gallagher Convention Centre in Midrand – an excellent venue for the 450 exhibitors and 14 CPD accredited conferences. Here is some brief insight into the first day’s highlights:
One of the typical challenges you may encounter while filming events is that the ambient noise is significant, in busy exhibition halls for example. While you may want some footage to include this natural sound, it is essential to filter it out when conducting interviews. There are different ways to address this, like using directional rifle microphones and lapel microphones, which we chose to do at this event.
Apart from all the general coverage that ranged from mass arrivals and registrations, conferences in progress, busy exhibition stands and halls, a variety of training sessions, as well as highlights such as VIP tours, cash prize draws, a drumming and dancing display and cocktail function, we were tasked with interviewing key exhibitors and speakers, as well as some delegates and visitors.
We are now in the process of editing all of this footage as well as our event photographs. The full version of the video will be available soon via the Africa Health website, where you will be able to witness feedback from a number of participants, in their own words.
In a nutshell, the Africa Health Exhibition and Congress provides an exceptional opportunity for exhibitors to gain exposure to thousands of people in the medical profession, and for them to gain insight into the latest technology and advances in the medical field. For more information about the event and to view a gallery of images, please visit the website here. It is well worth a browse.