It’s no secret that wildlife imagery can truly empower a visual message. For example, just refer to the opening scenes of The Wolf of Wall Street, where a magnificent male lion prowls stock broker offices to breath-taking effect. Follow that link to discover how the movie “wins the social media oscar” – by far!
Big Five, Big Brand
Across the world, Africa’s Big Five inspire the marketing tone of large corporations and small to medium enterprises alike, but options are by no means limited to these giants of wildlife. Bulls and bears feature strongly within the financial services industry, while big brand Investec follows an “Out of the Ordinary” philosophy with their distinctive zebra icon.
The compelling power of wildlife embraces both photography and videography, adding phenomenal impact to TV advertising as well. Think of the unforgettable GTI “Dream” commercial that features Lucky the three legged cheeah, rescued and driven in a VW Golf by Marlice van Vuuren from N/a’an ku se Wildlife Sanctuary in Namibia. Watch it and wipe the tears from your eyes . . .
Not only did this ad scoop a Loerie award aong with a number of international accolades, but it was among the top 3 most liked TV adverts in South Africa in 2008. In the words of Chris Gotz, executive creative director of Ogilvy, it features “an injured cheetah – the world’s fastest animal – with its head out of the window of a golf, enjoying the wind and recalling the exhilarating feeling of speed that all cheetahs are born to feel.”
Successful marketing is all about feeling – orchestration of emotion that has the power to move us, ultimately to take action. Anyone who has spent time among wild animals will appreciate the way that this makes you feel, and will also know how “nature can heal”. This was Martha Beck’s realization during a trip to Londolozi Private Game Reserve, which inspired her book Finding Your Way in a Wild New World.
Taking this a step further, motivational speaker Ian Thomas has harnessed compelling insight into the behaviour of lions in his internationally acclaimed keynote addresses, The Power of the Pride and The Spoor of Success, inspiring thousands of people in over 30 countries.
Wildlife Photo & Video Archive
Proximity to wildlife is a phenomenal privilege that we treasure. With wildlife filming and photography having been a primary, long-time passion of ours, we’ve been blessed to travel widely in the Southern African bushveld and create an archive of exceptional images and footage – such as the photos included in this post. We’d be happy to help you harness this powerful resource in your marketing too, so please contact us today to discuss how we can help.